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Tobacco CEO Susan Cameron can't quit Fortune When smoking looked this cool, it's no wonder kids got hooked. Joe Camel was the kind of guy who didn't need an introduction. He just walked in, lit up, and let the Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Camel maker Reynolds snuffs out workplace smoking Tobacco industry The Guardian
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